BACHELOR · Bachelor of Esports Business, Kajaani University of Applied Sciences, KAMK
Kajaani University of Applied Sciences · Kajaani, Finland
Bachelor's Degree in Esports Business The objective of the Bachelor’s Degree in Esports Business is to provide students with high-quality, practical yet academically comprehensive education in the field of esports. The degree emphasizes the development of business and operational skills specifically required in the fast-paced and constantly evolving esports industry, with a strong focus on business landscape, event management, and marketing. As a business degree, the program equips students not only to thrive within the dynamic esports ecosystem but also to build a strong foundation for careers in global business. Students’ professional competence will be built upon a multidisciplinary knowledge base that includes esports ecosystems, business strategy, media production, and team leadership and coaching. In addition to theoretical understanding, students will develop practical and interpersonal skills essential for working in diverse teams, organizations, and international networks. The education prepares students to work in esports organizations, gaming and media companies, event production agencies, or digital marketing firms to name a few. They will also possess the entrepreneurial know-how to establish and manage their own esports-related ventures. The studies consist of basic studies, professional studies, free choice studies as well as bachelor's thesis that provide a comprehensive foundation in both business and esports. A key component of the studies is a 30 ECTS practical training, which provides students with valuable hands-on experience in real-world business or esports environments. Part of the studies can also be completed abroad, offering students valuable international experience in the global esports landscape. The studies are offered fully in English.
Official programme page